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Ilya Kretov to lead Tinkoff E-commerce

Moscow, Russia — October 19, 2021.
Ilya Kretov has joined the Tinkoff team as Director of E-commerce. In this role, he will lead the new business line of Tinkoff E-commerce, an ecosystem of services for online businesses that operates within the scope of Tinkoff Business.

Tinkoff E-commerce will serve as a partner for any company seeking to increase their online sales. It will combine non-financial and financial instruments for entrepreneurs and companies that will help them succeed as they go online and develop online sales through major marketplaces, social networks, online stores, etc.

The team under Ilya’s direction will also be introducing new products and adapting Tinkoff’s current products for businesses and customers to better meet the needs of online merchants, including: Tinkoff Business services, POS credits, Dolyame.ru, Tinkoff Checkout products, and the functionalities of the Tinkoff Target loyalty program.

Ilya Kretov, Director of Tinkoff E-Commerce, said:

«Our task is to create a fundamentally new dimension to e-commerce — to build an ecosystem where entrepreneurs would be able to find any e-commerce solution, from a single gateway to all Russian marketplaces to tools for growing their own sales in Russia and globally.

The new ecosystem of services will combine Tinkoff’s existing top fintech solutions with new tools for online business development. It will help all entrepreneurs to scale their online sales in just one click.

Tinkoff E-commerce will not just be another marketplace. Quite the opposite — we want to become the main partner for all Russian companies that want to go online or increase their online sales, and for entrepreneurs to see Tinkoff Merchants Solutions as synonymous with online sales growth».

Fedor Bukharov, Vice President, Director of Tinkoff Business, said:

«Tinkoff Business is a leader in providing financial services for small and medium-size businesses; we currently support the online presence of over 700 thousand companies. We are a purely online company by nature — we know how to do business online and strive to share our experience, services, and best practices with our clients. I am confident that with Ilya’s help we will become leaders in online business services — his experience and knowledge teamed with Tinkoff’s DNA and approach will allow us to conquer this market and bring it to new heights».

Before joining Tinkoff, Ilya Kretov served as eBay’s CEO for Global Emerging Markets (appointed in February 2020). Ilya was the sole Russian top manager responsible for the American IT corporation’s international presence in 200 countries. In this position, Ilya focused predominantly on developing online retail exports and improving customer experience for those in global markets. Previously, Kretov worked as CEO of eBay in Russia, Israel and emerging markets in Europe. He joined eBay Russia in 2013 as Director of Marketing.

Ilya has over 10 years of managerial experience in marketing positions at major companies such as Mars and Google. He is the author of the book «Being a CEO: How to build a career and business in 200 countries and live 30,000 days of happiness». He is a keen triathlete and frequent participant in Ironman competitions.

Tinkoff ecosystem
Tinkoff is an online financial ecosystem centred around the needs of its customers.
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