Сайт МКПАО «Т‑Технологии»/IPJSC T‑Technologies website (RUS)
Moscow, Russia — 21 April 2021.
Tinkoff has launched Russia’s first digital BNPL (buy-
The Dolyame.ru service allows customers to split the purchase price into four equal parts. In order to make a purchase, they
need only cover 25% of its price. The remaining three quarters is debited from the buyer’s card on a
Payments through Dolyame.ru can be used to purchase FMCG products that are not usually sold on credit or in installments (clothes, shoes, cosmetics, accessories, and so on) from online stores.
«Buy-
Stanislav Bliznyuk, Chairman of the Board at Tinkoff Bank
«The Doylame.ru service really represents a
As a leading fintech company, we are proud to be the first to introduce this new payment method to the Russian market. Its creation has been the result of several factors successfully coming together at once.
Firstly, strong competencies were required in data analysis to allow payments to be processed quick and seamlessly. Secondly, unique technologies were needed to develop and integrate the service. Tinkoff was an ideal match for these conditions.
I’m confident that Dolyame.ru will enable our business partners to increase their sales and win the trust of their customers.»
Dolyami.ru payments are already offered in Dinomama.ru and Puma stores, and will be available soon in Tom Tailor, Rive Gauche, Respect, Authentica Love, Streetball, Sneakerhead and other online stores.
*According to data from The Motley Fool published in 2021
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