Moscow, Russia — 10 September 2021.
Tinkoff has announced the launch of Tinkoff Private — a new offering in its ecosystem that will serve affluent customers. It is a digital private banking service that combines a wide range of both traditional and innovative services for affluent customers in the HNWI segment which is now available in the Tinkoff and Tinkoff Investments apps.

Tinkoff Private creates a detailed customer profile to determine a customer’s long-term goals and offer them the most relevant selection of services. Tinkoff Private has divided its products into three segments: investment support, banking services and lifestyle, within which they will develop the following services:

Investment support and access to exclusive financial instruments and ideas:

The Advisory Model — a comprehensive approach to customer service, which includes assistance with long-term investment portfolio planning in line with an investor’s financial goals, personal needs and investment profile.

Private Equity — investments in private equity funds, which enable customers to invest in private companies with high growth potential that are inaccessible to most investors.

IPO and pre-IPO — investing in companies planning their initial public offering.

SPAC — companies that are created specifically to go public in order to merge with a promising private company. As a result of the merger, the private company goes public faster than it would in a traditional IPO.

Banking Services

Proxy Institute — customers can authorise a proxy (for example, their personal assistant or another attorney-in-fact) through the app in order to manage their investment account or bank accounts, while maintaining full control over the proxy’s powers.

One-Click Cash Delivery — cash collection for individuals in accordance with all banking security rules, which are fully implemented through the banking app.

Tax Consultations — Tinkoff Private experts assist our customers with their taxes and the associated paperwork, while Ernst & Young, the world’s leading consulting firm, takes care of the most complex cases.

Tinkoff Private Cards — premium Mastercard World Elite metal cards with a unique vertical design.

Lifestyle Services

Events and services related to culture, arts, sports, travel, alongside closed club discussions and plenty of other tools to help customers fulfil their philanthropic goals.

Tinkoff Private Expedition — a unique voyage to the shores of the Antarctic, where exploration of the remote continent is combined with investment discussions and lectures. Tinkoff Private customers will visit extraordinary places and ne able to take in the wilderness from the comfort of a boutique hotel.

Safe Travel — Tinkoff Private covers up to USD 150,000 of travel medical expenses per insured individual (for up to five people).

Wheely Trips — Tinkoff Private customers who maintain and expand their Tinkoff Investments portfolios receive complimentary rides with a private driver in Wheely’s luxury cars.

Lounge Key — unlimited access to Lounge Key airport business lounges across the world upon presentation of a Mastercard World Elite card.

SimpleWine Privé — access to an exclusive wine club and online consultations with sommeliers.

Prime Concierge — access to a personal assistant within the Tinkoff app, that can book customers tables in the best restaurants, get them in the VIP box at a match where their favourite team is playing and even organise a family event within a couple of hours.

We conducted a soft launch of Tinkoff Private at the beginning of 2021, where we provided loyal customers, including from Tinkoff Investments Premium, and company owners using our Tinkoff Business services, with access to the services in a closed capacity.

Ilya Oprenko has been appointed Head of Private Banking at Tinkoff. Prior to joining the company, Ilya worked at the United Bank of Switzerland (UBS). He will develop Tinkoff Private and grow its assets, while managing the private banking teams. Dmitry Panchenko, Director of Tinkoff Investments, will oversee the development of Tinkoff Private.

Oliver Hughes, СЕО of Tinkoff Group:

«With 16.7 million customers, Tinkoff is Russia’s third largest bank in terms of active customers, while Tinkoff Investments is a pioneer and leader in the private investment market.

Tinkoff Investments boasts 2.3 million customers, and has total assets exceeding RUB 500 billion. Our services have been increasingly used by high-net-worth individuals (HNWI), who traditionally operate in the wealth management segment. This has inspired us to create this new segment, where we can offer these customers private banking services.

Tinkoff Private is committed to digitalising traditional private banking services. We are staying true to our philosophy of being a „bank without branches“, as this allows us to improve efficiency, offer a superior customer experience, and launch new products ahead of the market. We have set an ambitious goal — to make Tinkoff a key market player in the Private Banking segment as early as 2023, and we are sure that this unique approach will play a vital role in helping us meet this goal.»